Read online: Not Born Yesterday: The Science of Who We Trust and What We Believe by Hugo Mercier
Not Born Yesterday: The Science of Who We Trust and What We Believe. Hugo Mercier
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ISBN: 9780691198842 | 384 pages | 10 Mb
- Not Born Yesterday: The Science of Who We Trust and What We Believe
- Hugo Mercier
- Page: 384
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780691198842
- Publisher: Princeton University Press
Free pdf download e-books Not Born Yesterday: The Science of Who We Trust and What We Believe by Hugo Mercier 9780691198842 (English literature)
Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.
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Not Born Yesterday: The Science of Who We Trust and What We Believe by Hugo Mercier.
a book review by Karen R. Koenig: Not Born Yesterday: The
Not Born Yesterday: The Science of Who We Trust and What We Believe by Hugo Mercier book review. Click to read the full review of Not Born
Not Born Yesterday: The Science of Who We Trust and What
Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're
Mercier, Hugo
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Not Born Yesterday : The Science of Who We Trust and What
Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're
Not Born Yesterday eBook by Hugo Mercier - 9780691198842
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Not Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these