Read online: 101 Things I Learned in Advertising School
101 Things I Learned in Advertising School. Tracy Arrington, Matthew Frederick
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ISBN: 9780451496713 | 216 pages | 6 Mb
- 101 Things I Learned in Advertising School
- Tracy Arrington, Matthew Frederick
- Page: 216
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780451496713
- Publisher: Crown/Archetype
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101 Things I Learned in Advertising School by Tracy Arrington, Matthew Frederick Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
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101 Things I Learned® in Advertising School Written by Tracy Arrington and Matthew Frederick. 101 Things I Learned® in Advertising School . Category: Business & Economics - Advertising & Promotion; Design - Graphic Arts -Advertising; Reference - Personal & Practical Guides Imprint: Three Rivers Press
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101 Things I Learned® in Advertising School | Tracy Arrington
Providing unique, accessible lessons on advertising, this title in the bestselling101 Things I Learned® series is a perfect resource for students, recent graduates , general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101
101 Things I Learned(r) in Advertising School | Buy 101 Things I
Providing unique, accessible lessons on advertising, this title in the bestselling101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101
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Product Identifiers. ISBN-10, 045149671X. ISBN-13, 9780451496713. Key Details. Author, Matthew Frederick, Tracy Arrington. Number Of Pages, 216 pages. Series, 101 Things I Learned. Format, Hardcover. Publication Date, 2018- 04-03. Language, English. Publisher, Crown/Archetype. Publication Year, 2018.
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101 Things I Learned® in Advertising School: Tracy Arrington
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101 things I learned in advertising school by Arrington, Tracy
101 things I learned in advertising school. By: Arrington, Tracy. Publisher/Imprint. Crown Publications. Isbn/Ean. 045149671X / 9780451496713. Format. Laminated. Published. 29/03/2018. Availability. 2 in stock Need More ? Dimensions. 14 x 19 cm 216 pages : illustrations (black and white). Readership. General (US:
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Offers those considering a career in advertising over one hundred introductory lesons covering a variety of topics, including consumer psychology, creative process, and visual design. S$29.95 Online Price; S$26.95 Kinokuniya Privilege Card Member Price; Availability Status : In stock at the Fulfilment Centre. Usually
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