Franchise: The Golden Arches in Black America. Marcia Chatelain

Franchise: The Golden Arches in Black America

Franchise-The-Golden-Arches-in.pdf
ISBN: 9781631493942 | 336 pages | 9 Mb

Franchise: The Golden Arches in Black America
Marcia Chatelain
Page: 336
Format: pdf, ePub, fb2, mobi
ISBN: 9781631493942
Publisher: Liveright Publishing Corporation

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From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

“Franchise: The Golden Arches in Black America” by Marcia
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An eye-opening and unique history lesson. Franchise is a stunning story of post-1960s urban black America, a tale of triumph and good intentions Franchise: The Golden Arches in Black America: Amazon.co
For African Americans, as acclaimed historian Marcia Chatelain reveals in Franchise: The Golden Arches in Black America by Marcia
Cathy calls up Dr. Marcia Chatelain, scholar, speaker and Professor at Georgetown University whose latest book, Franchise, examines the intersection of the Franchise: The Golden Arches in Black America by Marcia
From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.