The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ). Matthew W. Ragas, Bolivar J. Bueno

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )

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ISBN: 9780307781529 | 224 pages | 6 Mb

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )
Matthew W. Ragas, Bolivar J. Bueno
Page: 224
Format: pdf, ePub, fb2, mobi
ISBN: 9780307781529
Publisher: Crown Publishing Group

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Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at ...

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Synopsis: Today you can build powerful, enduring brands at amazingly low All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand. name right; Bring your brand to life; Turn your customers into your advocates . The Power of Cult Branding is the ultimate guide to creating a loyal core of Downloads The Power of Cult Branding: How 9 Magnetic Brands
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The power of cult branding: how 9 magnetic brands turned customers. 1. Into loyal followers (and yours can too). Roseville, Calif: Prima, 2002. DATABASES. Books About Cult Brands | Cult Branding
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