[PDF/Kindle] Junior: Writing Your Way Ahead In Advertising by Thomas Kemeny, Jeff Goodby
Junior: Writing Your Way Ahead In Advertising. Thomas Kemeny, Jeff Goodby
Junior-Writing-Your-Way-Ahead-In.pdf
ISBN: 9781576879122 | 180 pages | 5 Mb
- Junior: Writing Your Way Ahead In Advertising
- Thomas Kemeny, Jeff Goodby
- Page: 180
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781576879122
- Publisher: powerHouse Books
Text book free downloads Junior: Writing Your Way Ahead In Advertising
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy–everything from headlines to scripts to experiential activations–giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
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I've supported myself one way or another as a writer or in something to do with her leaving Henderson to go to work for Leslie Advertising, also in Greenville, and, and once she had launched Weber Associates, I became in effect a junior,
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There are a lot of great advertising books, but none that get down in the dirt with you quite Chapters 2 and 3 should be required reading for every junior writer.
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Junior: Writing Your Way Ahead In Advertising - powerHouse Books
Thomas Kemeny is a freelance copywriter based in New York City and sometimes Los Angeles if the weather is right. He began as an.
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When you begin to use them yourself, you put your entire life and career onto the fast track. This includes personalizing content and advertising. . One of the most important ways to come out ahead is for you to continually Present this information to your boss, in writing, and tell him or her that, based
powerHouse Books
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